The Social Customer
Social media has undoubtedly revolutionized customer service—making it fast and easy for two-way conversations between companies and customers. While the complete impact on customer interaction of social networking sites is still unrealized, its potential will be monumental.
The popularity of review sites, such as Yelp demonstrates that customers are eager to provide companies with feedback. The mere fact that more than 50% of Smartphone users use their phone in stores for price comparisons, product reviews and searching for coupons shows that social networking can be a goldmine for business.
What hasn’t been realized yet is how social media can be used as a two-way street, strengthening the tie between customers and employees to deliver excellence and profitability on a scale never seen before.
For more information on how you can utilize mobile technologies to support customer service in your business contact: info@scgnyc.com/212.802.0800
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